the one thing

sometimes i post things just so i can remember them. this may not be true for you but i somehow remember things better when i write them down. it’s not so much that i remember where i wrote the thing down, rather it’s the very act of writing something down that helps me to remember it. just look at one of my scratch journals and you’ll suddenly understand that i write a lot of things down with no hope of every seeing that scribble again. the act of writing is a wonderful memory tool for me. therefore, i’m adding this entry.

church marketing sucks posted concerning an advertising age article (that i unfortunately can’t see without a registration). while i can’t read the entire article the main jest is apparently about considering what one word your organization owns within the minds of those who view your company. church marketing sucks asked this same question concerning the church. i want to remember to ask it of tapestry.