i went to a lecture at uwsp tonight from tim keady from team sweat concerning nike’s use of sweatshop labor. it was excellent and i will probably post more about it later. for now i will say that you can watch this video and get the basic idea behind the lecture.
during the lecture keady brought up an interesting point – why do student athletes have to wear uniforms with advertisements/logos on them? 20 years ago every college uniform didn’t have a nike, adidas, or any other corporate logo on them. many coaches would have thrown a fit over the idea of their uniforms being defaced. why do universities allow it now? obviously the answer is money – i’m sure of that. i could understand smaller school sports programs being willing to sell advertising space on their uniforms (desperate need can make it easier to sell you soul) but do the larger schools and sports programs really need to do this? why would a school want to turn it’s athletes into billboards? what happens if a scholarshiped athlete is convicted that it is against his/her religious beliefs to wear the logo of a company that is doing something against his/her faith? i doubt the student would be allowed to cover the logo. i would understand that in a business uniform but i’m not sure i would in a university one. also why would public institutions want to have their representatives advertising for corporations?
i’m not sure what i think about all of this but the question of why is rolling through my mind. is it all just for a little more money?